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International Paper


Graphic Design USA Magazine

October 2013

As an avid New York Yankees fan I find it hard to even write about the 2013 Major League Baseball season. I can go on and on about Mo’s untimely exit or the DL list that just got longer and longer as the season went on but even I’m sick of all the whining and I will not bore you with the details. The baseball season has come to an end in Maryland as well but Ashton Design, a multi-disciplinary design consultancy based in Baltimore, Maryland is still rejoicing.

Ashton Design, well-known for their environmental graphics in settings ranging from sports arenas and school campuses to public spaces and retail centers, recently completed the environmental graphics for the newly renovated Dodger Stadium.

Dodger Stadium/ Photographed by Tom Bonner - Job ID: 5908

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Preserving history. Creating stories.

Down by the Brooklyn Bridge is the oldest waterfront neighborhood in New York City — the historic seaport district. Since the early days of New York, the district’s vibrant streets, restaurants and bars have been places for stories you won’t believe and stories yet to come.

Then October 2012 happened. The district was devastated by superstorm Sandy and many local businesses lost everything. Everything except their passion for the old neighborhood. They stood their ground, and a year later most are ready to reopen better and stronger than before.

In April 2013, MBLM joined a small business alliance to help spearhead the district’s revival. Over two days, the agency’s team and merchants worked together to find ways to put the district back on the map. But they quickly realized it was about more than that. The 12-block district was at risk of losing not only its vitality and commerce, but its identity as well. The image of an authentic and thriving NYC district had been replaced by pictures of devastation and hopelessness. So the team defined their goal: brand to preserve. A rallying cry to retain the district’s character as much as bring people back.


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By prevailing over all obstacles and distractions, one may unfailingly arrive at his chosen goal or destination. – Christopher Columbus

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For much of its first 50 years, GDUSA had a standoff-ish relationship with the design schools. We defined ourselves, and were defined, as a trade/business magazine – writing about working designers doing their work. And though the schools were always wonderful centers of learning, they were often self-consciously insular. This has all changed for the better.

First, the great, progressive design schools have become muscular, career-oriented, outward looking, engines of growth in the creative community and their local communities. Second, design education is more vital than ever as the lines between studio and classroom, undergraduate and professional education, blur. Indeed, the September/October GDUSA magazine features a 50th anniversary survey on design education. It includes a ten-point summary of what working designers think about design education today. And our readers’ take on the top design schools of the past half-century.





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