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Graphic Design USA Magazine

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October 2013

Halloween is right around the corner, so of course I can’t stop thinking about candy. Here are 6 tantalizing package designs that have kept me salivating while I wait for the real treats to arrive.

Jealous_Boxes_05

Jealous_Boxes_01

Jealous Sweets, designed by London’s B&B studio, will inspire envy in every would-be Willy Wonka. Giftability, desirability and improved natural cues are helping the brand bring grown-up credibility to candy. See more here.

happy-pills-2

happy pills

Happy Pills,designed by Marion Donneweg, were created for a candy shop in Barcelona. Rather than using bags, customers use jars and pill cases to store their candy purchases. There have been some rants about the dangers of candy looking like medicine but if you read the fine print it’s all in good fun and who doesn’t need a little sugar therapy. Either way, use it as an excuse to keep the candy away from your children.

mast brothers

I can’t miss an opportunity to share the packaging of Mast Brothers chocolate bars. Designed inhouse at their Brooklyn NY outpost, these bars are wrapped in beautifully patterned paper matched with simple clean labels. The best part of this package is the delicious chocolate inside.

hammonds 1

Hammond’s first started making candy over 90 years ago. But not just any candy. They made favorites kids have fantasized over for generations. So when it was time to rebrand the company, Ellen Bruss Design wanted to blend their history with who they are today. Learn more about the collaboration here.

Fling_Packs 01_640

Fling is a chocolate bar for the calorie-conscious, chocolate-loving fashionista. Designed by Anchalee Chambundabongse, while at BBDO, Fling is a chocolate lover’s guilty pleasure, without the calories. Like sinning without guilt.

sugarpova

I’m not really sure why Maria Sharapova is qualified to own a candy company but the results are a big hit. Red Antler, the Brooklyn NY branding firm, created an identity, packaging and website for the tennis player’s premium gummy candy line. The goal was to, represent “the sweet, fashionable side of this tennis icon.” Read more about this project here.

I’d love to see some of your favorite sweet package designs in the comments section. Happy Halloween!

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LeoBurnett

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people”  Leo Burnett

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Guest Blog Post by Mark Dudlik, Executive Director of Lost Creature

AIGA-National-Design-Center

I’ve been an adamant supporter of AIGA for years, as a leader in the Arizona chapter and through my involvement with the organization as a whole. The group is the best and most important organization for the advancement of design and the design practice. Recently I moved to New York, and work just a few blocks from the national office.

So, writing this post has me feeling some mixed emotions.

At the most recent AIGA retreat in Philadelphia in June, a somewhat unprepared offer was put before the chapter leadership: the idea of selling the AIGA headquarters and using those funds to further AIGA’s mission. There was some serious backlash from the audience, mostly related to the lack of a clear strategic and long-term plan once that sale was completed. There was also support for the idea, I believe because many view the building in New York as an extravagancy and a tie to the past.

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CV&E-Pontiac-13252

Somewhere between environmental graphics and architecture lie Detroit’s Woodward Avenue Tributes, conceived by New York-based environmental graphic design firm Calori & Vanden-Eynden (C&VE). Landmarks during the day and beacons of identity at night, the tributes are a source of visual distinctiveness and civic pride, helping to rebuild the spirit of a city broken by recession and the implosion of the automobile industry, now focused on renewal.

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