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International Paper


Graphic Design USA Magazine

July 2013


“Art is not what you see, but what you make others see.”  Edgar Degas (1834 – 1917)

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Guest Blog Post by Ben Steele, Hornall Anderson

These days, a trip down the beer aisle can be downright overwhelming — with mainstream and craft brewers all vying for consumer attention in an increasingly crowded space. Consumers are demanding distinctive package design and true innovation.

The question is … are designers listening?

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