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International Paper


Graphic Design USA Magazine

April 2013

In our last edition, GDUSA ran its annual Students To Watch feature. The students were so interesting — and so many readers have asked to learn more about the schools which have nurtured them — that we have whipped up a roundup of the institutions represented — as well as a handful of other favorites. The theme: education is more important than ever as the lines between the studio and the classroom, the office and the academy, continue to blur.


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Women in Graphic Design

Why do apparently so few women feature in the history of design? Why do so few women speak at conferences? Why are previously well-known women ‘forgotten’? Are women judged today solely on the basis of their quality of work? First published in Germany, Women in Graphic Design 1890–2012 — whose contributors include Ellen Lupton, Sheila Levrant de Bretteville, Paula Scher, Tina Roth Eisenberg and Julia Hoffmann — raises and seeks to answer these questions, and in the process debunks the myth that artistic genius is solely a male thing. The antidote: an opulently illustrated volume which shines the light on accomplished women designers with 400 short biographies, samples, essays, sources and detailed discussions. The authors are Gerda Breuer and Julia Meer, and the publisher is Jovis.

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Here’s a little treat from the archives. This playful illustration by Seymour Chwast ran in a 1970 ad for Strathmore paper.

Little Miss Muffet is eating her curds with whey when along came a spider and sat down beside her but it looks like she didn’t run away. The ad focuses on “Irrational Fears” including arachnophobia but I’m not sure I agree that a fear of spiders is so irrational. The idea behind the campaign was to dispel irrational fears like the cost of the paper and trying “techniques that many designers are afraid to get off their tuffets and try.”

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Great things are not done by impulse, but a series of small things brought together. Vincent van Gogh


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