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GDUSA

Graphic Design USA Magazine

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March 2013

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I love newspapers. I read an (unnamed) New York City tabloid for 45 minutes every morning.  When I hold a newspaper, I grasp an achievable and enjoyable goal, a process I want to return to every day.

When I see a news site designed like a newspaper, the feeling is much different. I consume a lot of my online news through aggregators, often ending up at a predictable handful of established “old media” sources.  Yet I have no desire to click around the twenty sections and sub-blogs of those dailies just to see what the paper is offering today.  The navigation lacks joy, lacks flow, those UI elements that make you want to explore further. It isn’t nearly all it could be. It is a dangerous time for establishment news organizations: a time of deep Lock In.

Lock In is a peculiar problem – it sneaks up on industries, it takes them over, it renders them structurally obsolete.

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