It’s getting late on a Tuesday afternoon and I’ve now spent an hour trying to get this story started, staring at my screen. But why am I so hung up on nailing the first few sentences? Why not just get to the point right away?
Because humans have a psychological need for introductions, enticements, ease-ins: a chef will begin a proper meal with an appetizer; an author will wrap a novel with an alluring cover; composers of all stripes introduce theme, tonality and mood with preludes, overtures and intros.
Last evening, Chevrolet unveiled it’s highly-anticipated new Corvette, and with it a refresh of the iconic Corvette logo.
The 2014 logo, a re-imaging that thematically matches the redesign of the car, is bolder, busier, and more aggressive. There’s exaggerated form and shadowing, a nod to the modern demands of scalability and device readability; it will be as recognizable at 80 miles per hour as it will be at 114 x 114 pixels on your iPhone screen.
Today is the birthday of Massimo Vignelli. When I first met him some five decades ago, I was wearing pajamas. But I am getting ahead of the story.
Mr. Vignelli’s grace, style, and talent has been a constant source of astonishment to all who know him — not to mention a source of reportage in GDUSA over the entire 50 year lifespan of the magazine. As we prepared for our 50th anniversary editions of GDUSA magazine, I came upon quotes by Mr. Vignelli in both the January 1980 and January 1990 editions. In 1990, for example, he glimpsed the future of design and wrote: “The challenge of design should be met by responsible and well-educated professionals, otherwise design will fail its task and we will be polluted by meaningless products. Design without culture becomes kitsch. Design that follows trends is totally irresponsible. The design task for the nineties is more than ever a design really integrated in the production process. At the level of production, the computer will play a bigger role. No one can do a stupid job in an intelligent way better than a computer.” No one sees things more clearly or says them more convincingly.