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GDUSA

Graphic Design USA Magazine

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December 2012

From GDUSA Contributor Hornall Anderson

The season is upon us. It’s time to prepare for an avalanche of snowflakes and snowmen, rivers of red and green, and more twinkling lights than you can shake a candy cane at. It’s also time to prepare for the inevitable backlash against all this commercialized holiday cheer. But take heart! Holidays and other special occasions provide brands with a license to put aside their typical constraints and innovate. It’s also an opportunity to drive incredible sales performance. Icons like Coke and Starbucks have been capitalizing on holiday cheer and holiday spending habits for decades, and you can too. Here are some best practices for staying above the holiday fray and showing consumers a new side of your brand.

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For those of you living under a rock, Jessica Hische is a designer, letterer, illustrator, and self-described “avid internetter,” not to mention a former GDUSA Person to Watch. I pretty much want everything she creates but these iPhone cases are calling to me right now and they make a perfect gift for any type lover or design aficionado. Each white case brilliantly displays a colorful letter from Jessica’s Daily Drop Cap project in which she created a new illustrative letter each day. Clearly, she never sleeps since she worked her way through the alphabet a total of twelve times. For this collaboration she chose to feature her ”2nd Alphabet” but be sure to check all of them out here.

The iPhone Cases can be purchased at uncommon,  34.95 each

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GDUSA’s 2012 American Graphic Design Awards showcase highlights some of this year’s best package design including these five outstanding examples created for the wine and spirits industries. You can see the full winner’s gallery here.

 

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g saké | TricorBraun

There is ample competition in the saké market and saké bottle design is often avant-garde and cutting edge.  TricorBraun’s “g saké” bottle features elegant type and innovative bottle shape, texture and color.

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I think it’s fair to say that Instagram raised more than a few eyebrows with their recent claim that they were going to sell their account holder’s photos without payment or notification. Overwhelming public backlash led to a prompt “clarification” from Instagram on their blog but the whole situation got me thinking about new ways to hold on to my favorite Instagram pictures. One solution I stumbled upon is Printstagram, which offers a really wide range of print options for your Instagram photos like stickers, calendars, posters and — my favorite option — an adorable little book. All you do is send them your favorite 24 Instagram photos and they turn it into a Tinybook. (Choose 72 images and you get 3 unique books.) I fear I may be saying my final farewell to Instagram before long but at least I’ll have my Tinybook.

Tinybook, 3 for $10 at  Printstagram (1.7″ x 1.5″)

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