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GDUSA

Graphic Design USA Magazine

Guest Post by Image Source
By John O’Reilly

Couple holding hands and entering flowering garden
Container Plus / Ikon Images / IS09AJ8MM

The surge in popularity in illustration began in the mid 1990s, taking people to magical places. Here we explore some of the benchmark moments and look at the most popular ways illustration is used for effective communication.

It’s the month that Lawrence Zeegen and Caroline Roberts’ epic Fifty Years of Illustration gets published by Lawrence King, a book filled with illustration classics such as Klaus Voormann’s Revolver cover to Shepard Fairey’s Hope poster. But if we telescoped down to 15 years and some thumbnail sketches of drivers and moments here are five ideas as to why illustration has got so popular since the late 90s.

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delarenta

 

 

“I’m a very restless person. I’m always doing something. The creative process never stops.”  -RIP Oscar de la Renta

 

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Restaurant menus have never been more diverse, descriptive or numerous. If you design menus, how do you create a piece that is both decorative and strategic, to entice patrons and help your client’s sales?

To update a previous exploration of this topic, Neenah commissioned Ellie McKenzie of Farmhouse Design and Gregg Rapp of Menu Technologies to team up with Fey Printing. The resulting demonstration serves up the subject on a very fresh level, marrying menu design and paper.

NEENAH-MENU-FORE-EDGES-5inches©2014 StudioAlex

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contest

This summer, to give designers an opportunity to become better acquainted with digital printing technology — as well as digital papers that can enhance design projects and solutions — GDUSA conducted a special “Digital Print Cover Competition.”

Neenah was a natural sponsor given its rich variety of paper colors and textures for digital print applications. Several hundred designers entered the competition, and two winners were selected based on their submission’s success in integrating design, production and papers. A dozen honorable mentions were also designated.

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