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GDUSA

Graphic Design USA Magazine

Guest Post by John Clifford

Today, women make up around half of the graphic design profession. This wasn’t always the case. I wrote Graphic Icons: Visionaries who Shaped Modern Graphic Design to highlight the pioneers of the field, from El Lissitzky to Stefan Sagmeister. It surprised me that so many of the historic designers I considered influential were male. Fortunately, there were several women who challenged the status quo and paved the way for today’s female designers. Here are a few:

Cipe Pineles  (1908–1991)

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Charm cover, 1954; Charm fashion spread, 1957

When Cipe Pineles was looking for her first design job in the 1940s, prospective employers were interested in her portfolio—until they learned that the unusual first name belonged to a woman. She kept at it, though, and eventually became art director at Glamour in 1942, the first female to hold that position at a major American magazine.

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Everyone is trying digital printing but that few know how to maximize its graphic potential.

For that reason, we have partnered with Neenah on this summer’s Digital Print Cover Contest in which designers are invited — with no entry fees — to “Design Your Own Cover of GDUSA on Neenah Digital Paper.” The idea is three-fold: to give you an opportunity to learn more about digital printing; to encourage you to become more familiar with papers that enhance digitally printed projects; and to showcase your creativity in a premium spot that will make sure you get lots of recognition and exposure. And, yes, I said “free entries.”

Neenah is putting its money where its mouth is by covering the entry fees so that it is absolutely free for you to enter as many cover designs as you wish. 

With ten days to go, the submissions thus far have been creative and thoughtful. But there is lots more opportunity to be among the multiple winners and honorable mentions.

The challenge is to design a digitally-printed cover tip-on outsert that will double as the September/October 2014 magazine cover of GDUSA (which, of course, is printed for you). The entry process is fast and easy: you can get information here on what the judges are looking for; downloading a GDUSA cover template; selecting the best Neenah paper for the job from their rich variety of textures and colors; and much more. All graphic designers, art directors and other creative professionals at design firms, ad agencies, inhouse departments, and other creative businesses are welcome. Groups and teams are also welcome as are freelancers and currently enrolled graphic design students.

The deadline is August 8, so ENTER NOW.  

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Guest Blog Post by Image Source
Interview by John O’Reilly with Boat Magazine Editor Erin Spens

Design Week called Boat magazine “One of the most exciting new titles we’ve seen in a while. A brilliant concept and equally brilliant execution.” Creative Review couldn’t resist a seaworthy metaphor in its praise, “Still moving, Boat Magazine continues to be one of the most inspiring ventures out there.” While The Rumpus, a San Francisco-based culture mag with the tagline, “A love letter to the convict in your heart” clearly enjoyed the prison library duties, “This is the best magazine I have read in a long time — one of the most creative, beautiful, and engaging things to ever land in my mailbox.”

Editor Erin Spens and Creative Director Davey Spens launched Boat magazine in 2011, as a project of Boat Studio in East London. Like many new niche magazines in the new publishing model both online and offline, Boat also served as a portfolio piece for the Studio except its proposition was always much more conceptual and interesting. Not only did each issue focus on a single city, but for each issue, the magazine team relocated to the city it was featuring.

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Google is innovating again, this time by introducing a new way for businesses of all shapes and sizes to raise their profile and connect with consumers on the web. Called Google Business View, the technology brings a business to life with a high quality, 360 degree, interactive virtual tour that lets consumers experience and explore panoramic views of retail shops, restaurants, clubs, galleries, event spaces, gyms, services, and facilities of all kinds. The virtual tour appears on the businesses’ website, and – here is the kicker – is  visible on Google Search results, Google Maps, and Google+. The images can also be used for various other advertising and marketing purposes.

The prime movers of Google Business View are a small and select cadre of photographers – dubbed Google Trusted Photographers – who are stringently trained to take high-quality photographs of interiors and facilities, and certified to access the Google technology and know-how that turns the pictures into a dramatic panoramic interactive showcase for potential customers. It is their expertise, combined with Google’s power, that can make companies standout.

Recently, I had a chance to speak with a prolific and successful Google Trusted Photographer, Jeffrey Rosenberg, who has brought Google Business View to several businesses on the North Shore of Long Island, New York. His recent photographic shoots have run the gamut from large and extensive venues — such as a renowned golf club and a venerable catering hall — to more contained locations including a dental office, an eyeglass store, and a hair salon.

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