The Hershey Company, known for its chocolate bars and dozens of other candy products, has refreshed its corporate brand. A key element of the makeover is a new logo developed by Hershey Global Design, led by Senior Director Global Head of Design Ron Burrage, in collaboration with the Cincinnati-based goDutch design studio. New York’s Alexander Design Associates provided the custom typeface. The logo is built on the recognizable Hershey’s logotype but is a modern update that re-interprets the iconic shape of the Kisses product line.
Guest Post by Image Source
By John O’Reilly
The surge in popularity in illustration began in the mid 1990s, taking people to magical places. Here we explore some of the benchmark moments and look at the most popular ways illustration is used for effective communication.
It’s the month that Lawrence Zeegen and Caroline Roberts’ epic Fifty Years of Illustration gets published by Lawrence King, a book filled with illustration classics such as Klaus Voormann’s Revolver cover to Shepard Fairey’s Hope poster. But if we telescoped down to 15 years and some thumbnail sketches of drivers and moments here are five ideas as to why illustration has got so popular since the late 90s.