“Disruptive brands are reinventing the way we work and behave . . . ”
-John Diefenbach, Disruptive Brands/Disruptive Leaders
For half a century, the global markets and the technologies that drive the global markets have been manifested and illustrated by brands. Today, we live in a wide world where we have come to expect internet brands to disrupt businesses, often changing the game by inventing or re-inventing the way we work and behave. One could say that brands like Amazon, eBay, Facebook and Google, not in existence less than 20 years ago, are now among the most important and well-recognized brands of today’s economy. How did we get to this place of expectation about the adventurous and positive role of new companies in society?
John Diefenbach, Chairman of MBLM, explores the history of branding in his web series, Disruptive Brands/Disruptive Leaders, transitioning through the 1980’s and 1990’s toward global consumer facing brands. A branding luminary, John has worked across the world and has a particular passion for brands where national culture is involved. His clients have included British Airways, Lufthansa, South African Airways, Kodak, Mercedes, Disney, Coca Cola, and the Alfred Nobel Foundation.
Guest Post from Image Source
By John O’Reilly
We’ve entered a dramatically different relationship with technology, an age where machines talk to each other, where we’re developing new rituals and routines and where advertisers and brands tell stories about the soft benefits of hard technology. And it will change our relationship to images. Welcome to the Age of Hard and Soft.
The conversation around technology is already changing, slowly, discreetly, the network has become ‘pervasive’, ‘embedded’,’wearable’ – it’s in the ‘cloud’. You get a sense of the prevailing winds when in the UK the BBC’s The Apprentice features a task to design wearable technology, amid anxieties over privacy, and despite one of the products looking like a jacket with added gaffer tape one retailer ordered 250 because they “like to be early adopters of technology”.
Last year GDUSA magazine celebrated its 50th Anniversary. In honor of this milestone I starting digging through our print archives which were filled with great treasures of design history. Among my findings was an article from 1970 about a group of Marines known as Combat Artists who were stationed at the Da Nang Press Center during Vietnam.
Last Veteran’s Day, I posted excerpts from this 1970 article on our blog. You can read the original post here. Below is the photo of these 5 Combat Artists and short excerpt from the original article.
October 1970: A group of five marines assigned to the Combat Information Bureau decided that they would simulate an advertising series being run by Strathmore in the U.S. They got together outside their shack and posed with a Strathmore sketch pad to show that not only pros and students use it in the U.S., but at the fighting front, it has its use too.
The unit (left to right): Lance Corporal Gary W. Moss, Minneapolis, Minnesota; Corporal Scott M. Greening, St. Peter, Minnesota; First Lieutenant Benjamin F. Long, Statesville, North Carolina; Lance Corporal David R. Anderson, Culbertson, Nebraska; Lance Corporal Robert L. Williams, Conshohocken, Pennsylvania
Guest Post by Jenn David Connolly
Our business card design received some press recently, which is interesting because I designed this card back in 2005 and have been using it since. That’s almost a decade, and the design is still effective, relevant and fresh. (Our business card always evokes conversation.)
Design can be incredibly powerful. When you witness the strength of a design over the long term, you can see how valuable it truly is as a craft. Below I’ve shared some insights into why it’s important to invest in good design from the start of a project and how this practice can save you money in the long term, generating longevity for your investment.